ASK THE EXPERTby Dan Coughlin
Q: How can I accelerate my business?
A: First and foremost, clarify your purpose. Roy Spence, president of GSD&M, the national advertising agency for
BMW, AT&T, Southwest Airlines, and Wal-Mart, taught me that an
organization’s purpose is a definitive statement about the difference it
is trying to make. When you know the difference your organization is
trying to make, it simplifies everything else. Your strategies, mission,
tactics, and planned activities are either supporting your efforts in
making the difference you want to make or they are not. Stay true to
your purpose.
For a complete list of Dan Coughlin's 23 Accelerator Actions, go to: www.thecoughlincompany.com.
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